In House Marketing...

Every fund conducts in-house marketing to varying degrees.  Herein, in-house marketing is defined as a directed, coordinated, and supervised effort with resource and time allocation, measurable progress criteria, and an expected ROI.

In recent years, fund managers who invested time and resources in in-house marketing have been the most successful in increasing the AUM of their funds.  Legal and political developments have increased the likelihood of success from internal marketing and have thrown up barriers to some forms of out-sourced marketing.

Infrastructure investment is minimal, often less than what a fund manager invests in a new analyst, trader, or junior partner.  Several infrastructure investments carry over into investor relations and so should be set up immediately on fund formation, regardless of a conscious decision to begin in-house marketing.

Fund managers are often reluctant to consider a structured in-house marketing program due to perceived time and personnel investment.  The majority of the time investment comes prior to going live with the Investor Contact Program.  Rather than planning from a blank slate, many fund managers engage a consultant to provide their funds with an integrated turnkey solution.  Although not recommended, some managers have even found the ability to have the same consultant provide ongoing supervision of the fund’s investor contact efforts.

Personnel investment is likewise more intensive in the pre-hire stage.  Smaller funds can make acceptable progress with a single internal marketer, but the quality and experience of that individual is crucial to the success of the plan.  Mid-sized funds can produce disproportionately larger results with a team of four marketers, with one marketer acting as the team leader and coordinating efforts of the team and liaising with fund management.  Larger funds, in excess of $1b AUM, can profitably employ as many as ten marketers, but often see diminishing returns beyond that number.

Verbal and written communication skills are a must for a prospective marketer.  Spelling and grammatical errors cannot be tolerated by the fund manager and members of the marketing team must adhere to correspondence styles established by the fund to distinguish their correspondence as professional, meriting attention, and containing valuable information.

A comprehensive, centrally managed contact management system is imperative for the effective operation of an Investor Contact Program.  There are several commercially available systems that allow a fund manager to track a prospective investor through the conversion process to closing and then transfer that investor into the fund’s Investor Relations Program.

High-quality databases of investor contacts have been the most difficult item for a fund manager to source.  In the past, purchase of multiple lists from a variety of sources, followed by conversion to a common format, and de-duplication of contact information was a time consuming and expensive task.  A fund manager could spend up to $75,000 and still have 100 man-hours required by a skilled database administrator to produce a viable list of potential institutional investors.  Luckily, Carpe Victoria has such a list it provides to its clients as the cornerstone of its consulting services.

Personnel management is an area where fund managers often encounter problems.  The first hurdle is to determine whether to bring on members of the marketing team as independent contractors or employees.  Due to the degree of direction required to successfully implement an in-house marketing program, it is recommended that marketers be brought on as employees, rather than independent contractors, to ensure operations in concert with both IRS and SEC guidelines.

Compensation structures vary in the same manner as with third-party marketers: commission only, draw plus commission, and salaried only.

Due to the lead time between introduction to allocation, the marketing team that is structured as commission only compensation will invariably suffer high personnel turnover.

Draw plus commission and salary only structures will help to ensure team continuity and allow the marketing team to develop rapport with potential investors.  For small to mid-sized funds, a draw plus commission structure is recommended, combining a livable salary deducted against lucrative future commissions.  This process allows a lower commission rate to be offered.  For large funds, a cost-benefit analysis between a well-compensated salaried team and a draw plus commission structure is warranted.  A salary only structure will attract and retain top quality talent, but the very best talent will often break out on their own in search of more lucrative compensation.

HIJAB

Young girl don't u cry
don’t let the ignorant pull u down…

As long as God is on your side,
Your beautiful face shouldn't hold a frown…

They will criticize u for your modesty
They think your father or husband is forcing u…

Sisters don’t be afraid to speak with honesty
Keep your head up and don't shed any tears…

Young girl, u need to realize
In u they want to instill some fears…

They don't understand why u covers up so
They hate on u without a cause…

 Annoying u just to see how angry u will become.
They will ignore everything but your flaws….

And hope that one day u will succumb.
 I know you're trying to stay strong…

Even when others do u wrong.
Although u try and try…

You cannot escape their ridicule.
But keep holding on and u will see…

The reward is greater in the hereafter
When u stand before the Almighty God
I pray inshallah that your heart be filled with laughter..

Journalism

Good journalism informs analyses and shapes opinion. Due to the enormous influence it exerts on the lives of people, jou

Journalism

Good journalism informs analyses and shapes opinion. Due to the enormous influence it exerts on the lives of people, journalism is also referred to as the 'Fourth Estate'. The growing awareness that knowledge is power has also given an impetus to the regional and vernacular press to expand and strengthen its scope in the past few years.

Today, a large number of accredited journalists, together with countless stringers, critics, commentators, and others seek out, report on and publicize occurrences of consequence happening in the world around us. Their stories are carried out by numerous newspapers, magazines and periodicals, besides radio and television networks. Some of these cover a general mix of political, financial, social, and environmental and sports news. Others focus on the specific needs of professional or special interest groups.

There are a number of separate areas in which journalists work. These include: Newspapers, including dailies, weeklies and tabloids which carry various types of news, comments and analyses of current events. News Agencies and Bureau which are centralized organizations where news from different places is received and then syndicated to other sections of the press. Periodicals which are publications printed at certain set intervals and contain more in-depth coverage of news and information. Most periodicals either feature news and current affairs or are focused at special interest groups such as professionals, women and children, art, computers, sports, theatre and film and so on.

Electronic media which includes the collection and compilation of information and visual material for broadcast on radio and television.

Work

Various elements go into the publication of a newspaper or periodical. Division of duties usually depends on the size of the editorial organization.

Reporting implies coverage of any kind of event to get a story. Wherever possible, reporters research the background of a subject before beginning investigations. They attend press conferences, conduct interviews, and visit sites of major occurrence to gain firsthand experience for their report.

News / features editing is usually a task assigned to journalists with good organizing skills. This is primarily a desk job that involves little or no reporting. News and features editors control reporting staff, allocate assignments and attend editorial conferences.

Sub-editing is detailed copy-editing. Sub-editors are required to re-write stories to fit the assigned space, spruce up introductions and language, proof copy for spelling and punctuation, and sometimes give the story a 'slant' or focus of interest.

Feature writing is more descriptive and detailed than news reporting and can cover any topic of general interest.

Columnists: Like feature writing, columns too are generally handled by experienced journalists who contribute regularly to a publication. These columnists are commentators and critics, who review developments in special areas like politics, sports, consumer affairs, music, art or literature.

Sketches / cartoons range from cartography, graphics and illustrations that enhance a story to caricatures and cartoons that comment on public figures or events.

Photo journalists accompany reporters on assignments to take pictures that support a news story, feature or interview.

Other departments included in the publication of a newspaper or periodical are: production, advertising, legal affairs department, circulation and public relations.

Entry

Entry into journalism is through training in journalism, which could be a diploma or degree course in Journalism or Mass Communication, or through direct appointment as a trainee reporter.

Eligibility:
The eligibility for a course in journalism varies from institution to institution. Generally, journalism is offered as a postgraduate level course, for which the basic eligibility is a Bachelor's degree in any discipline. Journalism is also offered as an undergraduate degree course by some universities, or as part of a wider Programme in mass communication studies for which candidates should have cleared the 10+2 level examination.

Institutions

Some of the important institutions offering courses in journalism include:

	Times School of Journalism, Times of India, New Delhi.
	Indian Institute of Mass Communications (I.I.M.C.), JNU campus, New Delhi.
	Symbiosis Society's Institute of Journalism and Communications, Pune.

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Personality Traits            

A flair for writing; command over the language; ability to express ideas clearly and concisely; open minded, unbiased approach; curiosity; wide-ranging interests; sensibility to atmosphere; an instinct for the story's appeal to people; ability to sum up situations and people quickly; ability to draw people out; resourcefulness; resilience; ability to sift relevant facts from irrelevant information; stamina; courage; willingness to work hard at irregular hours and on holidays; dedication.

Job Prospects

	Newspapers
	Magazines and Periodicals
	News agencies / bureau
	Regional press bureau of international papers / agencies / networks
	Ministry of Information and Broadcasting
	Press sections of public and private sector companies
	As free-lance journalists

rnalism is also referred to as the 'Fourth Estate'. The growing awareness that knowledge is power has also given an impetus to the regional and vernacular press to expand and strengthen its scope in the past few years.

 

Today, a large number of accredited journalists, together with countless stringers, critics, commentators, and others seek out, report on and publicize occurrences of consequence happening in the world around us. Their stories are carried out by numerous newspapers, magazines and periodicals, besides radio and television networks. Some of these cover a general mix of political, financial, social, and environmental and sports news. Others focus on the specific needs of professional or special interest groups.

 

There are a number of separate areas in which journalists work. These include: Newspapers, including dailies, weeklies and tabloids which carry various types of news, comments and analyses of current events. News Agencies and Bureau which are centralized organizations where news from different places is received and then syndicated to other sections of the press. Periodicals which are publications printed at certain set intervals and contain more in-depth coverage of news and information. Most periodicals either feature news and current affairs or are focused at special interest groups such as professionals, women and children, art, computers, sports, theatre and film and so on.

Electronic media which includes the collection and compilation of information and visual material for broadcast on radio and television.

Work

Various elements go into the publication of a newspaper or periodical. Division of duties usually depends on the size of the editorial organization.

Reporting implies coverage of any kind of event to get a story. Wherever possible, reporters research the background of a subject before beginning investigations. They attend press conferences, conduct interviews, and visit sites of major occurrence to gain firsthand experience for their report.

News / features editing is usually a task assigned to journalists with good organizing skills. This is primarily a desk job that involves little or no reporting. News and features editors control reporting staff, allocate assignments and attend editorial conferences.

Sub-editing is detailed copy-editing. Sub-editors are required to re-write stories to fit the assigned space, spruce up introductions and language, proof copy for spelling and punctuation, and sometimes give the story a 'slant' or focus of interest.

Feature writing is more descriptive and detailed than news reporting and can cover any topic of general interest.

Columnists: Like feature writing, columns too are generally handled by experienced journalists who contribute regularly to a publication. These columnists are commentators and critics, who review developments in special areas like politics, sports, consumer affairs, music, art or literature.

Sketches / cartoons range from cartography, graphics and illustrations that enhance a story to caricatures and cartoons that comment on public figures or events.

Photo journalists accompany reporters on assignments to take pictures that support a news story, feature or interview.

Other departments included in the publication of a newspaper or periodical are: production, advertising, legal affairs department, circulation and public relations.

Entry

Entry into journalism is through training in journalism, which could be a diploma or degree course in Journalism or Mass Communication, or through direct appointment as a trainee reporter.

Eligibility:
The eligibility for a course in journalism varies from institution to institution. Generally, journalism is offered as a postgraduate level course, for which the basic eligibility is a Bachelor's degree in any discipline. Journalism is also offered as an undergraduate degree course by some universities, or as part of a wider Programme in mass communication studies for which candidates should have cleared the 10+2 level examination.

Institutions

Some of the important institutions offering courses in journalism include:

	Times School of Journalism, Times of India, New Delhi.
	Indian Institute of Mass Communications (I.I.M.C.), JNU campus, New Delhi.
	Symbiosis Society's Institute of Journalism and Communications, Pune.

|

Personality Traits            

A flair for writing; command over the language; ability to express ideas clearly and concisely; open minded, unbiased approach; curiosity; wide-ranging interests; sensibility to atmosphere; an instinct for the story's appeal to people; ability to sum up situations and people quickly; ability to draw people out; resourcefulness; resilience; ability to sift relevant facts from irrelevant information; stamina; courage; willingness to work hard at irregular hours and on holidays; dedication.

Job Prospects

	Newspapers
	Magazines and Periodicals
	News agencies / bureau
	Regional press bureau of international papers / agencies / networks
	Ministry of Information and Broadcasting
	Press sections of public and private sector companies
	As free-lance journalists

Docking This Engineering Life!!

On the strength of my first article, that I wrote in my junior college days and the wide success it got, I heard people asking me, that why I am opting that  career which will take me nowhere & when everyone around me knew that my first love was electronic media and mass communication. And yet, I had no doubt or any second thoughts while taking my feet to a path called engineering…and so also I used to mention to myself everyday that, “Look girl,  engineering is just a path for you, you need to strive for your dream , you need to reach your destination…”

And this is what I was doing, I use to feel that I was not meant for engineering nor was the fact that I hate my field, and to hate something doesn’t mean you don’t like it, it’s just a fact that you stop believing in it…You can love each and everything on this planet but I have no option except to accept this fact, that I was enjoying my field, I was enjoying my engineering but still… yes this still was always attached with my life… But this was just the trailer, picture was abhi baaki thi mere dost…

Engineering…. I never thought that one day I’ll write an article on this topic also, even If I really wanted to write on it, I might have done this either in my initials years or after completing my degree. But to write at this time when there is not a proper start and nor is the climax, then why I am writing, frankly speaking, I think, I too don’t know, but fingers are on the keyboard and here I go…

Whether it’s print or electronic media, it remained as a great attraction right through my school days. But by then I had discovered something which was to grow into an obsession. This was my love of peering down what I feel around me; whether it’s political, social, economical, or on romantic front…I started writing on these themes, it is something that I can never have one single word for it…you call it my words, my articles, my editorials, or my poems…these are something, for me, I may worth die for…but that “still” was still there… I was unable to define it, I guess it was something I was missing in all this above stuff, and that something was everything, it was my engineering…it took time, and it will take more much time, but they say  “der aai, par doroost aai”…